Weight preoccupation

Preoccupation about weight, which is rooted in diet culture and the thin ideal, is a very present reality in Quebec : 

• Seven out of ten women and six out of ten men think they are too fat.¹
• Over the past 12 months, six in ten adults have made efforts to lose or maintain their weight¹.

Preoccupation with weight can lead to attempts to lose weight, sometimes at the expense of physical and mental health. The weight-loss industry takes advantage of the population's vulnerability to promote a range of weight-loss products, services and methods : 

Produced by the ASPQ, Apparences trompeuses! is an awareness and information campaign on the hidden side of the weight-loss industry.

It aims to reduce the use of weight-loss products, services and methods, which can be harmful to health and generally prove to be ineffective in the long term.

Content and tools intended for the public as well as health professionals are available.

Visit the campagn website Apparences trompeuses! 

1  Léger. (2021). Produits, services ou moyens amaigrissants : Sondage auprès des Québécois et des Québécoises